Category Archives: web design


The difference between an educated marketing person and a business owner, is the business owner always aims to address as many people as possible, fearing they may miss an opportunity and leave someone out. The golden truth in marketing is and has been for years, long before the internet already, to be as specific as […]

INKFISH PRINCIPLES: hierarchy of value

Is everybody worth your investment? Who is more likely to become a paying customer? Frazzled by social media marketing telling us to run in 20 different directions at the same time, keep this overview in mind while making your strategic decisions. So in the INKFISH Principles, we will explain the basics of the INKFISH methodology. […]


Consistency is not just about the use of the right logo and brand colours, it’s about everything and anything related to your company. Consistency requires discipline, but it’s well rewarded. It creates brand awareness and sets your brand apart. It separates the one-man-DIY-band from the company that takes itself seriously. The least valued aspect of […]

create an online shop with WooCommerce

Webinar: how to set up Woocommerce for WordPress, 18 Sept 1 PM (GMT+1)

This workshop will teach you how to install and configure Woocommerce for WordPress, the plugin that powers over 28% of all online stores, in a concise 1 hour presentation. There will be time afterwards for questions & answers. This programme is aimed at those who have an existing WordPress website to which they would like […]