Category Archives: social media marketing

INKFISH PRINCIPLES: hierarchy of value

Is everybody worth your investment? Who is more likely to become a paying customer? Frazzled by social media marketing telling us to run in 20 different directions at the same time, keep this overview in mind while making your strategic decisions. So in the INKFISH Principles, we will explain the basics of the INKFISH methodology. […]


Often confused as being the name for content, main channels are just that: an outlet, a way to get the message to your audience. Don’t spend your precious time listening to each social media channel, demanding you spend energy making their platform look good instead of your own website. Remember you do not own your […]


Consistency is not just about the use of the right logo and brand colours, it’s about everything and anything related to your company. Consistency requires discipline, but it’s well rewarded. It creates brand awareness and sets your brand apart. It separates the one-man-DIY-band from the company that takes itself seriously. The least valued aspect of […]