Category Archives: INKFISH

INKFISH PRINCIPLES: consistency

Consistency is not just about the use of the right logo and brand colours, it’s about everything and anything related to your company. Consistency requires discipline, but it’s well rewarded. It creates brand awareness and sets your brand apart. It separates the one-man-DIY-band from the company that takes itself seriously. The least valued aspect of […]

8 Unique ways our clients changed to online trading during lockdown

The beginning of 2020 saw the world take a drastic turn and the option of having face-to-face contact with your customers was no longer available. Companies took this time to readjust, to look towards a more online-based future and to develop their presence within their clientele. Our clients at INKFISH have successfully transitioned from a physical […]

The DO’s and DON’T’s of getting honest customer testimonials

Testimonials offer social proof that a product or business is credible. If done right, a glowing testimonial can function as an intermediated word of mouth strategy that dramatically improves public opinion and sales. So, how do you generate and leverage this? Follow these DOs and DON’Ts to nurture positive feedback Don’t 1 Use the word […]