INKFISH PRINCIPLES: channels

Often confused as being the name for content, main channels are just that: an outlet, a way to get the message to your audience. Don’t spend your precious time listening to each social media channel, demanding you spend energy making their platform look good instead of your own website. Remember you do not own your […]

INKFISH PRINCIPLES: consistency

Consistency is not just about the use of the right logo and brand colours, it’s about everything and anything related to your company. Consistency requires discipline, but it’s well rewarded. It creates brand awareness and sets your brand apart. It separates the one-man-DIY-band from the company that takes itself seriously. The least valued aspect of […]

When you have your website created and your social media platforms are opened, how do you start ranking for Google? There are a lot of tips, tricks, and ways to go about it out there, but how do you understand which one is relevant to your company and which one is worth the time and effort that you'll put in? We have been increasing the ranking for our websites for over 10 years now. We also know a few tricks of the trade, and will be breaking some myths that were perhaps true 20 years ago, but are currently of no relevance to your web ranking, whatsoever. Join us for our webinar.

Webinar: how to pick your battles to achieve ranking, 23 Oct, 1 PM (GMT+1)

When you have your website created and your social media platforms are opened, how do you start ranking for Google? There are a lot of tips, tricks, and ways to go about it out there, but how do you understand which one is relevant to your company and which one is worth the time and […]

create an online shop with WooCommerce

Webinar: how to set up Woocommerce for WordPress, 18 Sept 1 PM (GMT+1)

This workshop will teach you how to install and configure Woocommerce for WordPress, the plugin that powers over 28% of all online stores, in a concise 1 hour presentation. There will be time afterwards for questions & answers. This programme is aimed at those who have an existing WordPress website to which they would like […]

8 Unique ways our clients changed to online trading during lockdown

The beginning of 2020 saw the world take a drastic turn and the option of having face-to-face contact with your customers was no longer available. Companies took this time to readjust, to look towards a more online-based future and to develop their presence within their clientele. Our clients at INKFISH have successfully transitioned from a physical […]

The DO’s and DON’T’s of getting honest customer testimonials

Testimonials offer social proof that a product or business is credible. If done right, a glowing testimonial can function as an intermediated word of mouth strategy that dramatically improves public opinion and sales. So, how do you generate and leverage this? Follow these DOs and DON’Ts to nurture positive feedback Don’t 1 Use the word […]