All our decisions for your account are based on tried and tested or proven marketing principles, typically simply relating to how the human brain receives information rather than a new fad or gimmick. If it makes sense, we implement it. The easiest mistake is to run after each social media platform that wants you to create content on their platform specific, however, in the big picture it makes more sense to create content on your own website and use the social media platforms to distribute this.


Hierarchy of value can be described as a system in which companies can determine customer value and satisfaction as well as the value of their business and how it can be increased. The video below will explain in detail the hierarchy of value of a company’s visitors and how they relate to each other.



Don’t make me think refers to the basic principal of usability. Usability is simply the idea that a normal person should be able to use your products or website without finding the process frustrating or annoying. Users want to know what they should do immediately and the do it. The video below will explain this principal further and how it is utilized at INKFISH.


be specific

This is also referred to as the 20 tennis-ball principals. The idea being information is grasped in the same way 20 tennis-balls would be if thrown at you. If all 20 tennis-balls are thrown at the same time, none will be caught however if only one is thrown at a time the chances of catching it increase tremendously. The video below explains how this principal can be applied to services or products offered by companies.


building agile

Building agile is another principal INKFISH applies. The main idea being satisfying customers through early and continuous delivery. Before, it was common for companies to wait until their website was 100% complete before it was launched. However, that no longer has to be the case. The video below highlights how this principle can be implemented and executed.


content marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to a defined audience. Your content is how your audience connects with your business. Once your audience is on your website, your content does all the talking for your business. Visitors can connect to who you are and what you’re about. You can also use your content to get a desirable action from your visitors. You may ask them to subscribe to your newsletter or drive them to purchase. Content is the crème de la crème of your website, and search engines will rank you high for good content.



Channels are any means you may use to communicate with your audience.  We use channels to bring your audience to your website, where they can fully interact with your brand and services. We do not spend too much time creating content for channels because creating content is expensive. The video below explains the functions of channels and how we go about making content for them. 



How do you become an authority in your niche? How do people get to acknowledge your brand as the go-to brand for your services? There really isn’t anything profound, you just need to be consistent. A lot of start-ups are not convinced of the value of consistency. Consistency incites brand value, awareness, and trust from your audience.

The video below explains how a consistent brand differs from an inconsistent one and how it comes across to your audience.


return on investment

You are investing in digital marketing, of course you want to see a return on your investment. Getting a return on your investment is a process. It goes beyond just your digital marketer. It requires collaboration from all spheres of the sales cycle, your audience, your services, your digital marketer, and yourself.
Watch this video to get the gist of the whole process.